Market research in relation to business strengths

In Alessandro Di Fiore’s HBR article, “How to Get Past Your Customers’ lies“, he writes about the importance of doing your own market exploration instead of using market research analysts. Or in his own words: These people have to be smart about business, strategy, and people because they’ve got to be able to spot the really significant behaviors and issues. And the best people to do that are going to be the...

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